CALM ambassador Romesh Ranganathan and supporter Rob Beckett are fronting the F&F x CALM #MarkYourMan campaign, in partnership with Tesco.

The comedy pair will promote mental health awareness by demonstrating how men can open up and look out for each other during this year's World Cup. Simon Gunning, CALM CEO, commented 'We’re thrilled to be working with F&F and Tesco on their brilliant #MarkYourMan campaign... With Romesh and Rob at the helm it shows that together we can tackle a serious issue with authenticity and humour'.